Disengagement costs American industry billions of dollars per year in lost productivity and reduced sales. Organizations with engaged employees and customers consistently outperform their competitors in earnings and growth. 

We help companies increase profits by engaging customers, channel partners, and associates. Our ROI-based engagement programs help achieve key sales, marketing, and human resources objectives.

 

Channel Sales

Channel partners are key links between companies and end user customers- a weak link if they are ignored, an important source of strength if they are engaged. Engaged channel partners are proactive, they initiate brand development and don’t simply react or respond. For most companies, 80% of their business comes through 20% of their distributors. The opportunity often is to get more share from the 80% who are not as engaged. Our ROI based methodology helps design a program funded based on results.

 

Direct Sales

Are you direct sales associates truly engaged and selling the right products to the right customers at the right prices? In many sales organizations, only 20% of the team is truly engaged. Another 20% is totally disengaged. The opportunity rests with improving results with the remaining 60%. Our ROI based methodology helps design a program funded based on results.

 

Human Resources

Customer engagement occurs when customers become fans and are willing and eager to refer their family, friends and colleagues to you. They also promote your brand in the most economically attractive way - word of mouth. Interestingly, these customers oftentimes spend more than others and are more profitable to you and have a higher lifetime value (LTV). The real opportunity exists in converting a portion of your satisfied clients into raving fans. Our ROI based methodology helps design a program funded based on results.

 

Customer/Loyalty Programs

Customer engagement occurs when customers become fans and are willing and eager to refer their family, friends and colleagues to you. They also promote your brand in the most economically attractive way - word of mouth. Interestingly, these customers oftentimes spend more than others and are more profitable to you and have a higher lifetime value (LTV). The real opportunity exists in converting a portion of your satisfied clients into raving fans. Our ROI based methodology helps design a program funded based on results.

 

ROI Analysis

Defining an acceptable ROI starts with assessing the costs of disengagement. We then help you determine the benefits of incremental improvement in engaged channel partners, sales, and associates. We then create a program budget to achieve incremental engagement improvement based on a targeted ROI.

 

E-Commerce Rewards Platform

Our e-commerce rewards platform is customized to offer rewards that tie to the demographics of the possible winners. Most programs are points based and allow winners to purchase their rewards with points provided to attain engagement goals.

 

Engaged Company Stock Index

The Engaged Company Stock Index was created to draw attention to the compelling connection between an organization’s performance in the stock market and its relationships with customers, employees, and communities. The Engaged Company portfolio has outperformed the S&P 500 (including dividends) by 19.76 percentage points since October 1, 2012 proving that companies with enterprise engagement strategies succeed faster. To learn more, please visit: http://www.theeea.org/resources/engaged-company-stock-index/.

 

Benchmarking Tools

Gauge how engaged your company stacks up based on the the same criteria used to create the Engaged Company Stock Index by visiting: http://gca.mcbassi.com/s3/self/?srp=gcrp or http://www.eewidget.com/eebenchmark/.

 

Marketing Communication

One key element of any Engagement Program is marketing communications. Effective marketing communications will keep potential reward winners fully engaged based on a variety of electronic and traditional tactics. Prograde can manage all marketing communications or work in tandem with you or your marketing agency.